Driden rebranded Staywax®

9th January 2013

We have recently rebranded our innovative washable wax fabrics to Staywax® (formerly Driden). The range is increasing in popularity, as customers recognise the unique attributes of the finish.

Staywax® fabrics are a modern adaption of traditional wax cotton, offering shower resistant properties, with the convenience of being machine washable. The Staywax® range requires no special treatment in design and manufacture and does not require separate in-store hanging.

Staywax® Romano; A Streetwise Textile

Romano is a medium-weight, showerproof fabric, offering a wax handle combined with machine washing and easy care. This streetwise textile includes brighter and lighter tones in addition to the classic country palette, making it the ideal choice for garments designed for both the younger and urban markets.

The fabric is specially designed to have a “misty” appearance and to exhibit “cracking” along creases, affording a lived-in, vintage aspect to the finished garment, mimicking a traditional wax.

Romano is a ‘cool and collected’ fabric; an individual, accommodating aesthetic with a colour range and design functionality to match.

Please see the product section on our website for further details about Staywax® Romano and other Staywax® products.

Head office & sales

British Millerain Co. Ltd.

Unit 1, Park Mill, Buckley Road, Rochdale, OL12 9DJ

Tel : +44 (0)1706 716 379

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